Business Validation

Become a Block founder

Next cohort begins MARCH 2, 2021








  The Block Knowledge 12-week Business Validation Program takes current or budding founders to create and validate their business. By utilizing the Lean Canvas, founders will learn about their business and speak with real individuals. Our alumni have found greater confidence and success on gaining customers and revenue by joining our program. We aim to limit the barriers of access by offering a 100% virtual learning experience, so Block Founders can participate from anywhere in the world.


1.Lean Canvas & YOU

Challenge Assumptions

Of your business

And Yourself

Gain insight of your #BlockFounder Journey

2.Customer Identify & Why

Determine metrics

Competitors & Alternatives

Benefits, Advantages, & Features

3.The Problem with Multiple Solutions

Finding the right question

Solution discovery 

Rethink Branding

4.Relationship Building and Your Message


How to get to know your customer

Elevator Pitch

Trust and communication

5.Building Blocks

Legal biz

Intellectual property

HR Best Practices

6.The Bottom Line


Your current & future needs



7.You Account for Something

Break-even points

Cash Flows

Sales Projections

Fixed v. Variable Costs

8.The Future We Create

Raising Capital

Gaining Influence & Information

SMART Goals 

9.Building in the Present

Planning for your growth

Goal Setting

Pitch Practice

10.User Experience & You


Empathy Mapping

Pitch Practice

11.User Interface

Web Design


Pitch Practice



Our Facilitators

Christina McConnell

Christina McConnell


Highly organized analytical professional with superior goal-setting, decision-making, and motivational skills with a thorough understanding of social media, content marketing, customer engagement, and community building strategies.

Stan Archie

Stan Archie


Using tools developed over twenty years of supporting, coaching and various forms of counseling, Stan works to offer the greatest opportunity for those he serves to discover and enjoy their successful edge.

Block Founder Perks

wraparound services



professional development

application process

Step 1


Takes less than 10 minutes.

Our application is free and takes less than 10 minutes to fill. We offer three opportunities to join a cohort throughout the year.

Our first cohort begins

March 2, 2021

Step 2

30 minute interview

Our Site Manager, Ter’Ranay, will reach out to you to set up a quick get to know one another session.

Learn about your history and what makes you a great

Block Founder

Step 3


We will mail you the educational materials to follow along in class. Along with this you will need to set up a Block Knowledge E-Mail Account to gain access to Google Classroom and to register for our online platforms.

Corporate Partners

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Ready to make a difference in your community?

Contact us today about becoming a corporate partner with Block Knowledge!

Program FAQs

What requirements do I need to have?

No previous experience is necessary. We do ask for you to have a device with a working camera, internet connection, and willingness to create a @blockknowledge email account to access our online portal.

What does my tuition cover?

Educational materials, facilitation fees, and sessions. 

Do you offer scholarships?

Yes! IF you qualify. We offer scholarships to individuals who meet at least one of the following:

  • Income less than $35,000
  • Displaced workers due to COVID-19
  • Represent underestimated communities


What if I can't afford tuition and I miss the free scholarship?

We can work with you on payment options. We want to reduce barriers of access and that includes income. Contact us for more information.

I have a job right now, will I be able to take this?

Yes, for dedicated professionals, we record the classes for you to review. We know everyone has their own busy schedule, but if you’re willing to be authentic, committed to the work, and express open communication because that’s what the Block Squad brings to the table. 

What if I have an established business, can you still help me?

Of course! Our team offers wraparound services from your business needs at every stage you may be in. If you believe you have passed the stage of business validation, we’re with you every step after as well. We’ll be on your team from pitch to exit!

Still curious?